ABOUT US
In a world where skincare is often driven by profit rather than genuine care, Vixin Beauty was born from a fierce determination to revolutionize trust and quality in what we put on our skin every day. Founder and Product Developer, Charmaine Caldwell, saw through the glossy facades of big pharma skincare during her media career, uncovering misleading advertising, deceptive ingredient sourcing, and industry loopholes. She knew consumers were spending excessive amounts on unnecessary products—so she set out to change the game.
Vixin Beauty isn’t just another skincare brand; it’s a commitment to real, effective formulations. Charmaine refused to take industry shortcuts, investing in a meticulous and costly development process to ensure optimal levels of active ingredients for real results. Skincare just got real.
Australian Made
Australian Made, Ethically Crafted
We partnered with top pharmacists and chemists to create Australia’s only plant stem cell skincare line, using ethically sourced, high-grade ingredients. Packaged in recycled plastic containers, Vixin Beauty stands firmly for sustainability. Every product undergoes strict quality control and proudly bears the official Australian Made certification (License No: 9980).
Unlike many brands that cut costs by offshoring manufacturing, Vixin remains proudly made in Sydney, where we oversee every step of production. This choice ensures our products remain cruelty-free, avoiding the animal testing prevalent in countries with lax regulations. Ethical skincare shouldn’t come at an unreasonable price, and we never pass unnecessary costs onto our customers—because real skincare should be accessible.
We understand the frustration of overpriced, overhyped skincare that doesn’t deliver. You want results—simple, real, and effective. That’s exactly what we stand for.
Vixin Beauty is an Australian-made, cruelty-free skincare brand committed to transparency and real results through powerful, science-backed formulations. Founded by Charmaine Caldwell, we prioritize ethical practices and honesty in everything we do.
Skincare never got so real. #VixinReal.
