WHAT IT MEANS TO BE CRUELTY FREE
At Vixin, we are dedicated to embodying ethical values in every aspect of our business, particularly when it comes to our commitment to cruelty-free practices.
As the first certified Australian Made Plant Stem Skincare range, with license number 9980, our roots are firmly grounded in Sydney, where Chief Vixin Charmaine Maree Caldwell and our dedicated production team oversee every aspect of the creation process. Maintaining meticulous control over quality, production, and testing, we proudly declare that our entire product range is 100% cruelty-free and #onlytestedonvixins.
Unlike other skincare brands, our definition of cruelty-free extends beyond mere claims. While some brands assert their cruelty-free status by avoiding animal testing in their manufacturing process, they often compromise their values by distributing to countries where animal testing is mandatory for product approval in retail stores. In stark contrast, Vixin takes an unwavering stand against such practices. We pledge never to place our skincare products on shelves in countries where compulsory animal testing is required for exportation.Our commitment to cruelty-free skincare goes beyond rhetoric; we refuse to compromise our values for mass-market appeal. Instead, we opt to sell directly to our customers in countries with mandatory animal testing regulations. By doing so, we ensure that Vixin remains true to its ethos, providing conscientious consumers with skincare that aligns with their values.
